New Media Campaign!
SAFE recently received a new grant from the Virginia Highway Safety Office to reduce alcohol related crashes among 18-24 year olds in Chesterfield County. According to the DMV, Virginia’s Highway Safety Office, there were 517 alcohol-related crashes involving 16-29 year old drivers in Chesterfield County fro
m 2019 to 2021. Substance Abuse Free Environment Inc. (SAFE), a community coalition serving Chesterfield County, has been awarded a highway safety grant through Virginia’s Highway Safety Office since the fiscal year 2016. The grant has and will support efforts to reduce alcohol-related crashes in Chesterfield County. One strategy that will be implemented during this grant cycle is a media campaign to reduce these crashes and make Chesterfield County roadways safer for our residents.
“Lose”
Drunk or High? Don’t Drive!
When doing a potentially dangerous activity, it’s a really good idea to take every precaution and buckle up. Safe driving is something we can all live with.
When lifelong consequences are involved, it’s a really good idea not to drink. Safe driving is something we can all live with.
SAFE’s “Before You Take It To-Go, Here Are Some Things You Should Know” Brochure
It’s all drug impaired driving.
Did you know, driving under the influence of alcohol, marijuana, opioids, and other substances can cause drug impaired driving? Don’t drive impaired or ride with an impaired driver.
D.I.D PSA
Spanish D.I.D PSA
Thank you for watching!
A special thanks to Virginia DMV, Chesterfield County Police Department, Chesterfield County Fire and EMS, Virginia State Police, and NBC12 Creative for funding, partnership, and collaboration to create this video PSA.
Below, is the 3rd cycle of our drinking and driving prevention campaign. In partnership with DMV and the National Highway Safety Office, SAFE began airing the #HoldTheKeys commercial December 21, 2015 throughout September 2016! Please use #HoldTheKeys when posting about this commercial or even if you are out with friends and want to promote safe drinking habits. We have a page on our website that is solely dedicated to the most creative posts and videos regarding the #HoldTheKeys campaign. Thank you to all of our partners and volunteers who made this possible!
#HoldTheKeys
SAFE Teen Resources
In 2021 alone, there were a total of 16,533 crashes involving teen drivers, 369 teen drivers seriously injured, and 42 teen drivers killed in Virginia. Teen driver (ages 15-19) fatalities increased 55.6% (42 vs 27) in 2021 compared to 2020.
Designate Before You Celebrate
Driven to Protect-Youth Traffic Safety Month Social Press Kit
Traffic Safety Marketing (TSM)
Youth of Virginia Speak Out (YOVASO)
Virginia Driver Education and Traffic Safety (VADETS)
Partners for Safe Teen Driving
Chesterfield SAFE’s Drunk and Impaired Driving Prevention
CarSafetyNow.org -Teen and Young Driver Safety
SAFE DMV Young Adult Survey
