SAFE conducted a focus group session consisting of males between the ages of 16-29 years old who had previous experience with substance abuse and were part of a behavioral skills building group. Following the contributions from this focus group, SAFE worked with GMMB to create a new PSA, focusing on the participants’ thoughts regarding preventing drug-impaired driving and substance abuse. GMMB created the new “Lose” PSA in English and Spanish, both timed at 0:15 and 0:30. The PSA can be viewed at the below link.

Click to view SAFE’s latest media campaign: LOSE

Click to view SAFE’s 2022 Annual Report

Thank you to all of our partners and the First Lady of Virginia, Suzanne Youngkin, for joining us last week for a special discussion about the dangers of Fentanyl.