SAFE is proud to announce the launching of our new drinking and driving prevention campaign. In partnership with DMV and the National Highway Safety Office, SAFE will begin airing the #HoldTheKeys commercial December 21, 2015 throughout September 2016! This is going to be a social media driven campaign so we will need your help on getting the message out there! Please use #HoldTheKeys when posting about this commercial or even if you are out with friends and want to promote safe drinking habits. We have a page on our website that is solely dedicated to the most creative posts and videos regarding the #HoldTheKeys campaign. Thank you to all of our partners and volunteers who made this possible!